One more, found in WebProNews. Though I personally don’t actively do search engine placement, I like keeping track of things I could use when (theroretically) I start up.
Jinger Jarrett’s 7 Free Search Engine Resources You Should Be Using Now has a nice combination of tools you can use.
The fact is, search engines can get you an enormous amount of traffic, and it’s traffic to your sites that’s free. However, in order to ethically and effectively market in the search engines, you need to use strategies that actually work.
The short version:
- Optimize your site.
- Develop a linking strategy.
- Develop a content strategy.
To view the complete story, as well as access the recommended tools, visit WebProNews.