I’m always looking for tips and techniques to improve my writing. I know that my online writing doesn’t reflect this, but I do actually put thought and time into my on-the-job writing. I came across this one the other day and am sharing.
Choose simple words over complex ones. It will make your writing easier to read e.g. “use” instead of “utilize”, “working” instead of “operational”. Use a long word only if it’s necessary for clarity or to convey a precise meaning.
I call it avoiding institutional language. Instead of using the industry terms, the company’s language, use words your customer is going to understand. This is a tip I occasionally forget. I strive to do better.