Some info on the twentysomethings, to help you better understand your market.
Young workers not interested in traditional motivators
— reported by the Houston Chronicle
They’re often called the “entitlement generation,” the twentysomethings fresh from college who have a radically different view of employment: A job is short-term and disposable, loyalty is to self, not the organization, and being engaged is prized above all else.
I know I keep harping on this, but the better you understand your customers, or your potential customers, the better you will be at communicating with them. In other words, you can’t talk to them unless you’re certain you speak their language.
How do you learn their language? Well, you’ll have to talk to someone much smarter than I am to figure that out. 🙂