I’ll be the first to say that I often complain that universities and non-profits don’t run their organizations like businesses. Having said that, numerous times, it’s probably hypocritical of me to complain about a university spending money on a logo redesign. Found via POP PR, “When Schools Do Logos…”
Scottsdale Community College – most famous for its mascot, Artie the Artichoke – just paid Cramer-Krasselt close to $12K for a new logo. It is not a bad logo – also nothing that creative that a student could not have come up with the same thing – but whenever I read about a college doing a quick logo redesign, I wonder why the college does not go to the students.
I don’t wonder why they didn’t go to the students, for this kind of work you really need someone with experience. I do, however, have problems with a school paying $12K for this kind of service.
I shouldn’t. It’s a legitimate expense and probably a good price for a corporate branding piece. But there you go. I’m no better than every other person out there, saying that schools should only spend money on what they consider absolutely necessary.