- First, figure out who your target audience is.
- Next, figure out what desires you’re going to be tapping into.
- Then figure out what message you’re going to send to them that will tap into specific desires.
- You need to be consistent about your message in everything you do.
- Finally, you need to repeat your message as much as possible to your target audience.
Stick to your message in everything you do, including:
- title and subtitle of your blog
- off-blog comments
- guest posts
- emails, etc.
The most important tip of all: “all the branding in the world will not work if you don’t have amazing content to back it up.” Read the article, it’s very good.