I have a feeling that as more companies get on board with the idea that this segment actually has money to spend, we’re going to see a lot more community intiatives targeted to Hispanics. Here’s one to review:
Coors Brewing Company launches campaign showcasing Hispanic Community Leaders
— reported by HispanicAd.com
Coors Brewing Company unveiled the Lideres advertising campaign yesterday at the Hispanic Association on Corporate Responsibility’s (HACR) 20th Anniversary Symposium in Washington, D.C. The new campaign showcases key Hispanic leaders in print ads that will run in Hispanic publications in Dallas/Ft. Worth, New York, LA and San Diego starting this month.
The Lideres ad campaign portrays the diverse demographics represented in the U.S. Hispanic community. The leaders are men and women, of various races and countries of origin, who have overcome obstacles and limitations to spark social change and create economic opportunities. Not only have the leaders achieved great success in their careers, but they have devoted their time and resources to furthering the Hispanic community’s goals.
Nine ads will begin rotation in June with three additional ads to be developed by the end of the year.
Read the article to get the complete list of leaders to be spotlighted.