If you don’t already have Copyblogger on your reading list, add it today. There are always good tips to help your writing.
Today’s tips are given in a post entitled “Three Questions Your Copy Must Answer to Succeed“:
- Why Do I Really Need This?
- Why Should I Choose You?
- Why Should I Decide Now?
These are things that need to be answered when creating a sales pitch in copy. And, remember, all our copy is sales… we’re trying to produce an action, a result.