Effective professional blogging

Found on ZDnet:

TechRepublic VP Bob Artner explains what it takes to be an effective professional blogger. He advises avoiding the mistakes of many personal blogs, which he says Bloviate and are Loud, Obnoxious and Gabby.

Bob Artner, VP, TechRepublic

The takeaway:

• tone
• audience
• focus
• frequency
• (be) yourself