This is hardly surprising, unless you weren’t paying attention.
Univision nearly triples FIFA World Cup Audience
— reported by HispanicAd.com
With just 3 days and 8 games into the month-long, 64 game tournament, the Univision Television Network’s exclusive Spanish-language coverage of the FIFA World Cup Germany 2006 is breaking audience records in all key demographics and setting the pace to become the most-watched World Cup in U.S. history.
According to Nielsen’s NTI Fast National Ratings, the first 8 games have averaged 2.6 million Persons 2+ which is 1.7 million more than the average of the first 8 games of the 2002 World Cup tournament in Korea/Japan, or nearly 3 times the audience. Additionally, Adults 18-49 averaged 1.7 million viewers per game, also nearly tripling the audience. Even more dramatic growth was seen among Teens 12-17 and Kids 2-11 with nearly 5 times and more than 3 times the audience in these demographics respectively.