In Massachusetts, public relations companies are reporting growth in the double digits. What’s the outlook in Houston? Considering the recent additions in PR agencies in Houston, I’m hoping that it’s good.
What’s the outlook for your organization?
PR firms riding economy with double-digit growth
— reported by the Boston Business Journal
Massachusetts public relations firms are reporting double-digit growth in an era when marketers are increasingly looking beyond the 30-second television commercial to disseminate brand messages.
Many local PR industry executives use superlatives to describe 2005 and the current year’s growth — most notably an increase in billings and hiring. The boom is being attributed to factors including a heavier reliance among clients on PR because of media fragmentation coupled with a robust economy.