Hispanic Gaming competition formed … Latino Gamerz Match.
Latino gamers looking to compete in a major gaming tournament will get their chance in 2008. The Latino Gamerz Match, produced in partnership with Major Gaming Championships and Dallas-based Hispanic advertising agency iNSPIRE!, is the first major console gaming tournament targeted directly to Latino gamers.
The Latino Gamerz Match will run in five Hispanic-focused markets across the U.S. including Los Angeles, Houston, Dallas, Miami and New York beginning in early 2008. The tournament will feature various console gaming competitions as well as a mobile gaming opportunity.
“The Hispanic gaming community purchases over $700 in gaming products each year, but don’t have a gaming tournament targeted to them,” said Blake Pettigrew, president of Major Gaming Championship. “Major Gaming Championships and iNSPIRE! recognized an opportunity to bring these gamers their own tournament.”