PR pro helps write book on Hispanic marketing
— reported by the San Antonio Business Journal
One out of eight Americans is Hispanic, according to the U.S. Census Bureau’s most recent information. But are the rules different for marketing to the largest U.S. minority?
In fact, they are, according to Deborah Charnes Vallejo, managing director of local PR firm Bromley/Manning Selvage and Lee. Vallejo was recently chosen to contribute to an upcoming book titled “Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority.” The brainchild of Elena del Valle, a long-time marketing professional based in Miami, the tome presents a “snapshot of the state of the market” and discusses everything from demographic data and projections to myths about Latinos.
With more than 20 years of experience in the field of Hispanic public relations, Vallejo was pleased to have been identified as one of 19 experts across the country invited to contribute to this book.
Read the article for the complete story.