I know that Houston Public Library is one of the libraries that’s partnering with H-E-B on this initiative
, though that didn’t make it into this article. (Update: It did make the news.)
HEB launches literacy campaign
— reported by the Houston Business Journal
Topping H.E. Butt Grocery Co.’s grocery list is 2006 is literacy. The grocer is kicking off its Read Write Connect campaign to promote literacy and learning across Texas.
The campaign begins with a statewide short story contest that is open to all students in Texas middle and high schools. Two grand-prize winners will receive four years of tuition to any Texas state university.
Students can find applications in all HEB stores beginning in March or online at www.heb.com. The submission deadline is June 1, and 10 finalists will be named. Those finalists will include one middle school and one high school finalist from each of the five regions across the state.
In August, two of the 10 finalists will be selected for the grand prize. The two grand-prize winners will also be published in a promotion that will appear in an upcoming edition of Texas Monthly.
The Read Write Connect campaign also includes in-store promotions, partnerships with public libraries and schools, a literacy symposium and special participation by H-E-Buddy.
HEB also will host a book-recycling program during 2006. Anyone will be able to drop off used books at an HEB store, and the retailer will donate those books to public libraries and local literacy organizations.
H-E-Buddy is joining in with two books and four activity books to be released in May. The children’s books will be published in English and Spanish and a portion of the sales will be donated to support youth literacy programs across the state. Throughout the year, H-E-Buddy will also make surprise visits to local elementary schools with a book donation for each student.