how to create word of mouth marketing

In a continuation of this topic, I found this article on HispanicAd.com with some guidelines on “How-To: Creating Online Word of Mouth.”

1. Cover your assets
2. Plan way ahead
3. Viral does not necessarily mean funny
4. Prepare carefully, measure smartly
5. Know your customers (and don’t try too hard)

Fore more details, read the article.