The Hispanic Marketing & Public Relations weblog gives us four tips on reaching this market:
- Speak to them in their language
- Give them culturally relevant content, without stereotyping them
- Recognize reggaetón’s rapidly growing popularity, but do not surround your entire marketing campaign around it
- Look towards the future: give your marketing crossover appeal
You should bookmark that blog, if you haven’t already. They provide some very good tips and information.