Hispanic Market Advertising Grows 4.7% In 2004 … 2005?
— reported by HispanicAd
The Association of Hispanic Advertising Agencies (AHAA) announced that Hispanic television and print advertising spending in 2004 grew 4.7 percent from 2003. The findings were the result of the 2004 Hispanic Media Spend study commissioned by AHAA’s Hispanic Advertising Agencies Foundation, Inc. (HAAF) with data from TNS Media Intelligence and Market Development.
The 4.7 percent increase in Hispanic spending contrasts to the overall growth in total television and print media spending which increased 10.5 percent from 2003. Despite this growth in Hispanic media spend, one-third of the top 250 national advertisers still do not appear among the top 250 Hispanic advertisers. While some marketers, such as Sears, McDonalds, Procter & Gamble, and Johnson & Johnson recognize the brand loyalty associated with reaching out to U.S. Hispanic consumers; others may be ignoring the trends.
It was about time.