Hispanic Internet Use, Online Shopping Increasing Daily
— reported by Web Pro News
According to a report from iMedia, which is being covered by MarketingVOX.com, Hispanics are going online in record numbers, and are actually adopting broadband capabilities at a higher rate (52%) than the national average (50%).
The report indicates that the majority of Hispanic users get more information about products and goods by going online than they do using the television medium. However, the key piece of data for the SEM community discovered by iMedia’s study is:
But, Hispanics noted that they would spend more time online, and pay more attention to ads, if the content were in Spanish…
Read the article for more information.