That’s the topic of a workshop being held by the American Marketing Association (Houston Chapter) on February 8th.
Bob Pritchard will discuss combating the perception of marketing’s decreased effectiveness and increasing commoditization. Specifically, Mr. Pritchard will explore:
- Why have marketers lost their influence in corporate America to financial people, despite marketers being responsible for driving companies growth, profit, and success?
- What marketing activities are effective given the rapid growth of global commoditization?
- Why is the majority of measuring performance not measured?
Bob Pritchard’s International clients include Citicorp, BMW, General Mills, and Anheuser Busch. Two super successful programs were the 16-country, five-continent, multimillion dollar lifestyle project for The Coca-Cola Company and the “Goosebumps” promotion for Frito Lay’s Smiths Division, credited with increasing sales by $115 million. Bob Pritchard was named International Marketer of the Year in 1998 by a global committee of Marketing Directors and Agency Heads.
The when & where:
February 8, 2006
The Junior League of Houston
1811 Briar Oaks Lane
11:45 a.m. – 12:00 p.m. Registration and Networking
12:00 p.m. – 1:15 p.m. Speaker and Lunch