Library wins national PR award
— reported by the Business Courier
A library card sign-up campaign won a national award for the Public Library of Cincinnati & Hamilton County. The local library said in a news release it was one of several nationwide to win the John Cotton Dana Library Public Relations Award.
The Cincinnati library won for its “Get Your RED Card, it’s Wild!” campaign, which it conducted in partnership with the Cincinnati Zoo and Botanical Garden. The campaign, which took place in fall 2005, used a wildlife theme to encourage Hamilton County students to sign up for cards.