Entrepreneur.com has a list of 12 myths that can kill your public relations plan.
- It’s important to put a positive spin on everything.
- If you don’t want to answer a reporter’s question, change the subject.
- You should participate in every interview that’s requested of you.
- Reciting how many other media interviews you’ve done impresses journalists, producers and editors.
- A good news release is the best way to get media attention for your company.
- Mention your company, product or book as often as possible.
- Whenever you don’t want something printed or broadcast, just say it’s “off the record.”
- Answer every question so that you look like the expert.
- If you advertise in a medium, they’ll give you better coverage.
- The bigger the words, the smarter you sound.
- Never show emotion.
- Media training is what you need most to be successful in media relations.
They also give five rules to live by:
- Respond promptly.
- Never say “no comment.”
- Never lie or speculate.
- Know the medium’s audience.
- Stick to what you know.
Of course, the article gives tips on the right way to approach reporters, information on the myths and why you should live by these rules.