podblaze recently published “Podcasting White Paper: What You Don’t Know About Podcasting Could Hurt Your Business. How To Leverage This New Media Marketing Tool.” (Found via Micro Persuasion.)
The purpose of this 20 page white paper is to educate readers about the potential marketing value of Podcasting, and how to leverage this new media technology for maximum benefit. This new media audio technology provides ample opportunity for businesses and individuals to leverage their subject matter knowledge and expertise to generate increased brand exposure, improved product awareness, increased sales, greater online visibility and additional revenue opportunities.
More:
- Apple has posted a tutorial on podcasting on their iTunes Music Store. (Found via Dwight Silverman’s Tech Blog.)
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