Getting older is something that I alternately dread and ignore. Mostly I ignore it.
As I sit through dinner with my youngest sister making remarks that “after 35, you might as well not get pregnant” — and I know that she’s talking about herself, but can feel her words sharply. I know that she’s still reeling from the miscarriage. I know that she’s not thinking of me when she makes those comments. But here I am, 34, childless and not ready to give up my vague dream of having my own children someday.
I read this and needed to share, and bookmark for myself, to remind myself that there are some good things about aging:
Women 35-54 Earn More, Save More & Shop More than Younger Women
— reported at HispanicAd.com
Women 35 to 54 earn more, save more, shop more and outnumber their 18-34 year old counterparts, 27.9 million to 21.4 million in the 87 markets surveyed by The Media Audit.
The 35 – 54 years olds have also been more successful at acquiring wealth. More than 20 percent of the older group has liquid assets of $100,000 or more while just 8.9 percent of the younger group has reached that plateau. With liquid assets of $250,000 or more, the older group leads the younger group 7.1 to 1.9.
Even shopping the 35-54 year olds surpass their younger sisters. With the Internet, 15.1 percent of the 18 – 34 year olds made 12 or more purchases during the past year. Eighteen percent of the older group did the same. Fifty-five percent of the 35-54 year olds purchased men’s clothing during the past 4 weeks compared to 51.3 percent of the younger group. When it came to shopping during the past 4 weeks in sporting goods stores the older group excelled 28.7 percent to 23.8 percent.
Only when shopping for women’s clothing (past 4 weeks) did the younger group excel, 81.6 percent vs. 78.7 percent.