Adam Reuters is the official Reuters Second Life bureau chief and in-world reporter. Adam will apparently be living his news beat by staying close to the SL culture and its stories. According to the Reuters Second Life News Center web page, the real-life Adam Pasick and his avatar will be keeping in-world office hours in Reuters’ new sim, Reuters Atrium.
— found at Business Communicators of Second Life®
I’ve written about the growing PR implications of Second Life previously; or rather, I’ve written about the growing number of PR practitioners who are settling in in this virtual arena. It’s nice to know I’m not the only one behind the curve.