Second Life is a 3-D virtual world entirely built and owned by its residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by a total of 3,031,536 people from around the globe.
- From the moment you enter the World you’ll discover a vast digital continent, teeming with people, entertainment, experiences and opportunity. Once you’ve explored a bit, perhaps you’ll find a perfect parcel of land to build your house or business.
- You’ll also be surrounded by the Creations of your fellow residents. Because residents retain the rights to their digital creations, they can buy, sell and trade with other residents.
- The Marketplace currently supports millions of US dollars in monthly transactions. This commerce is handled with the in-world currency, the Linden dollar, which can be converted to US dollars at several thriving online currency exchanges.
Welcome to Second Life. We look forward to seeing you in-world.
All in all: CaseCamp Second Life was an excellent experience. The presentations were interesting and all taught me something, I was fully engaged throughout the event, I met some cool people and enjoyed some socializing. All from the comfort of the lounge. This is the future people!
Shel Holtz give his opinion on the potential of this new technology:
You don’t have to get excited about the culture of Second Life as it now exists in order to understand that the underlying idea could well be the kernel of the Internet’s next significant evolution. The reason to embrace Second Life now is to understand the principles so your organization can be ready when the transition begins. (Remember all those companies that shrugged off the Web for years saying, “Who needs a website?”)
I think that transition is inevitable, although I certainly could be wrong, but here’s the issue: If I’m right and your organization hasn’t figured it out, you’ll be playing catch-up while your competitors are out in front. If I’m wrong, you really haven’t lost anything.
BlogWrite for CEOs points us to a Fortune article on this topic which “makes the point that the 3-D virtual world of Second Life is not ‘eye candy’ and may represent the ‘next phase of the Internet’s evolution.'”
Enough, I think, to put this on your radar.