NYC’s Primetime Likes Spanish?
— reported by HispanicAd
In an astonishing television ratings upset, it has emerged that a Spanish-language TV program is New York’s third highest rated prime time show on commercial television regardless of language. “La Madrastra” (The Stepmother), a first-run novela on Univision’s WXTV Channel 41 was New York’s third highest rated prime time TV program out of 27 prime time programs seen between 8 pm and 11 pm on New York’s nine commercial TV stations last night, Thursday, August 4. That means that “La Madrastra” was watched by more viewers in key audience categories – including the broadest measure of viewership — than TV powerhouses such as NBC’s “Law & Order” and ABC’s “Hooking Up.” “La Madrastra” is broadcast from 9 pm to 10 pm weekdays on Spanish-language Univision 41 (WXTV). “La Madrastra” trailed only CBS’ “CSI” and “Without a Trace” in yesterday’s ratings race.
Welcome to the new world order people. The Hispanic consumer is now one of the most highly-coveted market out there. Advertisers, entertainers and corporations have finally realized that we in fact have money and spend it. And our numbers are growing.