Hispanic Spending in Texas to Surpass $2 Million
— Advertising Age
Primary Showdown Benefits Telemundo, Univision as Clinton, Obama Camps Pour Money Into Lone Star State
The Hispanic market in Texas is seeing an unprecedented boom in campaign spending as presidential hopefuls Barack Obama and Hillary Clinton vie for supremacy in the Lone Star state.
Together, the candidates spent nearly $2 million advertising to Spanish-speaking Hispanics in California, and broadcasters are saying spending ahead of the March 4 Texas primary could top that.