HEB launches literacy campaign
— reported by the Houston Business Journal
Topping H.E. Butt Grocery Co.’s grocery list is 2006 is literacy. The grocer is kicking off its Read Write Connect campaign to promote literacy and learning across Texas.
The campaign begins with a statewide short story contest that is open to all students in Texas middle and high schools. Two grand-prize winners will receive four years of tuition to any Texas state university.
Students can find applications in all HEB stores beginning in March or online at www.heb.com. The submission deadline is June 1, and 10 finalists will be named. Those finalists will include one middle school and one high school finalist from each of the five regions across the state.
In August, two of the 10 finalists will be selected for the grand prize. The two grand-prize winners will also be published in a promotion that will appear in an upcoming edition of Texas Monthly.