Anyone who’s taken a marketing class knows what the four P’s of marketing are (also known as the marketing mix):
- Place (Distribution)
Steve Rubel gives us The Four P’s of Blog Marketing:
- Passionate – Write about issues that are near and dear to your heart
- Purposeful – Make sure you keep the end in mind; why are you blogging?
- Present – Keep an eye on what’s topical today
- Positional – Take a stand on an issue and follow it
I’d like to add a backup P: patience. No successful blog was built overnight.