The Fast Growing Hispanic Youth Market
— reported by Hispanic Business
The median age for Hispanics was 26.7 in July 2003, compared with 35.9 for the overall U.S. population, according to the Census Bureau. While the U.S. median age continues to rise, from 35.3 years in 2000, the median age of Hispanics remains the lowest of all groups. And most demographers predict faster growth among young Hispanics than among other young ethnic groupsfor the next decade.
Currently, 34.1 percent of Hispanics are younger than 18(compared with 25.1 percent of the total U.S. population).
What does this mean to marketers? It means, pay attention to who’s actually there to spend money. 🙂