The MySpace Economy
— reported by Wired News
Another subset of sites has cashed in on MySpace’s popularity by creating and selling software designed to automate tasks within the network, such as inviting and confirming friends, posting messages and sending bulletins.
Some versions of this software allow MySpace users with thousands of friends—such as companies that have created profiles—to contact groups of friends by age, ZIP code and other demographic information. Without the tools, users would need to complete transactions one click at a time, but the software effectively allows them to conduct a highly targeted direct-mail campaign.