Dr. Aliza Sports the Famous Milk Mustache in the Latest Hispanic ‘got milk?’ Ad Campaign
— reported by Hispanic Business
With a stethoscope and a glass of milk in hand, Dr. Aliza dons the milk mustache to encourage Hispanics to drink 24 oz. of milk every 24 hours to help them lose weight
Dr. Aliza Lifshitz, Hispanics’ favorite doctor and a nationally recognized medical expert, is the latest personality to star in the 2005 got milk? campaign sporting the famous milk mustache. Dr. Aliza joins this campaign to inform the Hispanic community about the many benefits of drinking milk and about milk’s role in helping them to lose weight. The ad is part of a nationwide initiative by the Milk Processor Education Program (MilkPEP) to help fight obesity. According to the Centers for Disease Control, about one third of Hispanics are considered obese.
Dr. Aliza will play a vital role in educating the Hispanic community throughout the campaign about the recent studies that have shown that people who include enough calcium in their diets by drinking three glasses of low fat or fat free milk a day can lose more weight than by cutting calories alone.