The Marketing Profs Daily Fix Blog has “Ten Elements Every Company Blog Should Have” which lists the essential elements your blog needs:
- A strategy
- A dedicated group of bloggers
- A posting schedule
- A comment policy
- An ‘about us’ section
- Pictures and bios for every blogger
- A blogroll with non company links
- RSS subscriber buttons
- A section for Recent Comments
- A personal touch
I agree with all of them, even though I actually have very few in mine. Need to aspire to do better.
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