things your company blog needs

The Marketing Profs Daily Fix Blog has “Ten Elements Every Company Blog Should Have” which lists the essential elements your blog needs:

1. A strategy
2. A dedicated group of bloggers
3. A posting schedule
4. A comment policy
5. An ‘about us’ section
6. Pictures and bios for every blogger
7. A blogroll with non company links
8. RSS subscriber buttons
9. A section for Recent Comments
10. A personal touch

I agree with all of them, even though I actually have very few in mine. Need to aspire to do better.