In online marketing, creating a successful viral campaign can mean the difference between having a marketing effort pay off, or not. HispanicAd.com recently ran a story about “How-To: Making Viral Campaigns Happen” with some ideas on making it work.
- Take off your corporate marketing-speak hat
- Identify and make friends with influentials
- Make it easy to spread the word
- Start with the Big Idea
- Be responsible