From Marketing Library Services, “How to Drive Traffic to your Website“:
- Make a Good Website With Content That Attracts People
- Join the Community Conversations — this includes:
The piece is written by Aaron Schmidt and Sarah Houghton-Jan.
Aaron Schmidt is the director at the North Plains (Ore.) Public Library and author of the blog walkingpaper.org. He holds an M.L.I.S. from Dominican University in River Forest, Ill. Schmidt speaks at library conferences and staff days, and he consults with libraries on website usability. His email address is firstname.lastname@example.org.
Sarah Houghton-Jan is the digital futures manager for the San Jose ( Calif.) Public Library and author of the blog LibrarianInBlack.net. She holds an M.L.I.S. from the University of Illinois–Urbana-Champaign and an M.A. in Irish literature from Washington State University. Houghton-Jan is active in ALA’s Library and Information Technology Association, has been published widely, and speaks worldwide on the intersection of libraries and technology. Her email address is email@example.com.