I never thought I’d live to see the day when we were importing tortillas from China. And now it’s here:
Tortillas made in China
— reported by HispanicAd.com
GRUMA, S.A. de C.V., one of the leaders in manufacturing corn flour and tortillas, opened its first plant in Asia. Located in Shanghai, China this is the company’s 89 facility in the world.
The plant’s inaugural was led by Roberto Gonzalez Barrera, Chairman of GRUMA, Jairo Senise, CEO and Juan Gonzalez Moreno, Asia – Australia Division Director.
GRUMA’s new plant has the capability to produce 15 thousand tons of wheat tortillas, 7 thousand tons of corn tortillas and 6 thousand tons of snacks. According to Barrera the new plant, and the resulting business in Asia, will initially generate 180 new jobs. GRUMA has invested $100 million U.S. in market research, geographical location and infrastructure, to ensure the new plant is strategically located to best serve its clients in Asia.
Well, that makes me feel better, that it’s tortillas for Asia. However, it still feels wrong somehow.