The Wall Street Journal gives marketers a primer on how to use social media to reach their customers:
- Don’t just talk at consumers — work with them throughout the marketing process.
- Give consumers a reason to participate.
- Listen to — and join — the conversation outside your site.
- Resist the temptation to sell, sell, sell.
- Don’t control, let it go.
- Find a ‘marketing technopologist.’
- Embrace experimentation.