The Houston Chapter of PRSA is hosting “Test Your Crisis Plan With Neil Nixon” on March 3rd:
Ripped From the Headlines: Testing Your Crisis Plan With Neil Nixon March 3, 2006
Ford Motor Company layoffs. Sago mine explosion. Texas City plant explosions. Metro Collides with auto. Amtrak stalled for 12 hours.
Got your attention now? Do these headlines make you wonder about your company’s communication plan? Do you have a communication plan? Have you covered all your bases? Have you tested your plan?
On Friday, March 3, 2006, (Please note this will replace the regular monthly luncheon!) Neil Nixon will provide and lead you through the testing process. He will change your mindset (and that of your management) with his different perspectives:
How to focus on strategic management of emergency events
How to express concern for public perception
How to plan effectively in anticipation of a crisis
How to examine the crisis from the outside looking in