Is Marketing Becoming Less Effective?

That’s the topic of a workshop being held by the American Marketing Association (Houston Chapter) on February 8th.

Program information:

Bob Pritchard will discuss combating the perception of marketing’s decreased effectiveness and increasing commoditization. Specifically, Mr. Pritchard will explore:

  • Why have marketers lost their influence in corporate America to financial people, despite marketers being responsible for driving companies growth, profit, and success?
  • What marketing activities are effective given the rapid growth of global commoditization?
  • Why is the majority of measuring performance not measured?

Bob Pritchard’s International clients include Citicorp, BMW, General Mills, and Anheuser Busch. Two super successful programs were the 16-country, five-continent, multimillion dollar lifestyle project for The Coca-Cola Company and the “Goosebumps” promotion for Frito Lay’s Smiths Division, credited with increasing sales by $115 million. Bob Pritchard was named International Marketer of the Year in 1998 by a global committee of Marketing Directors and Agency Heads.

The when & where:

When:
February 8, 2006

Where:
The Junior League of Houston
1811 Briar Oaks Lane

[snip]

Schedule:
11:45 a.m. – 12:00 p.m. Registration and Networking
12:00 p.m. – 1:15 p.m. Speaker and Lunch

Author: Paloma Cruz

Find out more about Paloma Cruz through the About page. Connect with her on Twitter (www.twitter.com/palomacruz) and (Facebook).

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