links and recommended reading

  • Texas A&M to resume journalism program
  • Lorelle resigns as KPRC anchor after 16-year run
  • PRSA to Host Hispanic Media, Electronic Publicity, Media Training Book Related Teleseminars
    “The Public Relations Society of America will host two Hispanic market teleseminars based on three chapters of Hispanic Marketing & Public Relations. Entitled ‘The Changing Face of Public Relations: Latino Media Issues, Including Electronic Publicity and Media Training,’ this teleseminar is delivered as a two-part series. The audience may register for one or both parts.”
  • Listen to Podcast Interview with Innovations in Hispanic Marketing Conference Representative
    “A podcast featuring an interview with Juan Ochoa, director of Program Development at MFM Trade Meetings, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Juan discusses in detail the upcoming Fourth Annual Innovations in Hispanic Marketing Conference to be held in Miami, March 14-16, 2006 with Elena del Valle, host of the HispanicMPR.com podcast.”
  • The flattening of the press world
    “Trouble is that the world of PR is changing. Back in the 1980s you only needed to deal with a few people to get the message out. But now a kid sitting in Australia with only a handful of readers can go from obscurity to the front page of the New York Times in, what, 48 hours? (I’ve seen pretty much just that happen).”
  • Tips on “Being Able to Write: Lessons from Other Writers, New and Well-Seasoned
    1. Write a lot.
    2. Read a lot.
    3. Schedule your writing.
    4. Seek the community of other writers.
    5. Read your works in progress out loud.
    6. When in doubt, when you don’t know how to begin, when the well is dry: open in scene.
    7. For pieces longer than several pages, outlines are essential.
    8. Don’t give up too early on a piece that isn’t working well.
    9. Always carry a writing notebook (or stack of cards, or p-slips for you old-school librarian types).
    10. As you write, keep a scrap file for those out-takes you can’t bear to leave on the cutting-room floor.
    11. As you draft, be liberal with establishing new versions, but number them precisely.
    12. Reduce, reuse, recycle.
    13. Back up your work.
    14. Be careful who you listen to.
    15. Send out your best work, and send it out religiously.
    16. If you do any fact-based writing, save and organize your citations.
    17. Good writers are never quite satisfied with their work.
    18. Be nice to librarians.
    19. Claim the name, “writer.”
  • Blogs to Riches, The Haves and Have-Nots of the Blogging Boom.
    “By all appearances, the blog boom is the most democratized revolution in media ever. Starting a blog is ridiculously cheap; indeed, blogging software and hosting can be had for free online. There are also easy-to-use ad services that, for a small fee, will place advertisements from major corporations on blogs, then mail the blogger his profits. Blogging, therefore, should be the purest meritocracy there is. It doesn’t matter if you’re a nobody from the sticks or a well-connected Harvard grad. If you launch a witty blog in a sexy niche, if you’re good at scrounging for news nuggets, and if you’re dedicated enough to post around the clock—well, there’s nothing separating you from the big successful bloggers, right? I can do that.

    In theory, sure. But if you talk to many of today’s bloggers, they’ll complain that the game seems fixed. They’ve targeted one of the more lucrative niches—gossip or politics or gadgets (or sex, of course)—yet they cannot reach anywhere close to the size of the existing big blogs. It’s as if there were an A-list of a few extremely lucky, well-trafficked blogs—then hordes of people stuck on the B-list or C-list, also-rans who can’t figure out why their audiences stay so comparatively puny no matter how hard they work. “It just seems like it’s a big in-party,” one blogger complained to me. (Indeed, a couple of pranksters last spring started a joke site called Blogebrity and posted actual lists of the blogs they figured were A-, B-, and C-level famous.)”

Author: Paloma Cruz

Find out more about Paloma Cruz through the About page. Connect with her on Twitter (www.twitter.com/palomacruz) and (Facebook).

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