From Katya’s Non-profit Marketing Blog, The magic three “i”s of nonprofit marketing:
- INSPIRATION: to touch people, help them envision the amazing
possibilities they can be part of. It’s about what they can achieve,
not what you need.
- IMPACT: to compel people to action, show them the tangible difference they can make in the real world.
- INTIMACY: to close the deal, make it personal. Or get a messager they know and love.