new media outlet

For those of you who have been paying attention, the WB and UPN are merging to form CW, a new network. In Houston, UPN doesn’t have a news program, but the WB does. It airs at 9 p.m. and the reporters are… well, I digress. I wonder what the new network will mean to news coverage?

From the AP:

UPN, WB to combine to form new network

Two small, long-struggling television networks —
UPN and The WB — will shut down this fall and programming from both
will be used to launch a new network aimed mainly at young and
minority viewers.

The new network will be called The CW — “C” for CBS Corp. and
“W” for Warner Bros. — each of which will own half of the new
entity and contribute programs, assets and executives to the
venture.

Tribune Co., a Chicago-based media company, will relinquish its
22.5 percent stake in The WB in exchange for a 10-year affiliation
deal to carry the new network on 16 of its stations. The rest of
The WB was owned by Time Warner Inc., parent of Warner Bros.

[snip]

The CW will air 30 hours of programming, seven days a week,
following the model of The WB. Six nights of prime time shows will
air Monday through Friday 8-10pm and Sundays 7-10pm. There will
also be shows on weekday and Sunday afternoons, and five hours of
children’s programs on Saturday morning.

[snip]

Author: Paloma Cruz

Find out more about Paloma Cruz through the About page. Connect with her on Twitter (www.twitter.com/palomacruz) and (Facebook).

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