Newpapers' advertising revenue falls in 2006

from the Houston Chronicle:

Advertising revenues at U.S. newspapers edged down 0.3 percent last year as gains in online revenues weren’t enough to compensate for a worsening downturn in print ads.

The Newspaper Association of America, an industry group, reported today that overall print advertising fell 1.7 percent last year to $46.6 billion, outweighing a 31.5 percent increase in online advertising to $2.7 billion.

The growth rate of newspapers’ online advertising was about the same as last year but slightly lagged the growth in total Internet advertising of 34 percent in 2006, according to figures compiled by the Interactive Advertising Bureau and released last week.

[snip]

Follow the money, or the lack of money. What does this mean to PR?

Author: Paloma Cruz

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