Rumbo to publish weekly

It’s almost old news now, but Spanish newspaper Rumbo is changing from semi-weekly to weekly publication in Houston and San Antonio. Having started out as a daily newspaper, poor sales have contributed to the decision. And that’s not all:

Rumbo Newspaper Chain Drops to Weekly Status
— reported by HispanicBusiness.com

Having already gone from publishing five times a week to three times, the Houston and San Antonio editions of the Spanish-language Rumbo newspaper chain are dropping to once a week effective immediately, the chain announced Monday.

A Rumbo paper published for the Rio Grande Valley already prints on a weekly schedule. The three well-designed tabloid weeklies are in three of the top 10 Hispanic markets in the country, with a circulation of 100,000 in Houston, 50,000 in San Antonio and 45,000 in the Rio Grande Valley. An Austin edition launched with great fanfare in 2004 stopped publishing last March.

With the switch, founder Edward Schumacher Matos, a former Wall Street Journal editor, announced he will step down as chairman and CEO of the papers but will remain an adviser and a major shareholder. Lynne Cook, the current vice president for sales, will be named publisher. In addition, Editor Carlos Puig will take on added operational responsibilities and the title of executive vice president.

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Author: Paloma Cruz

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