tap into $700 billion market

Two PR agencies have joined forces to tap into a $700 billion a year market: Hispanic consumers. Is this a trend?

Webb PR, Xcelente form Hispanic marketing arm
— reported by The Denver Business Journal

Longtime Denver public relations agency Webb PR and Latino marketing firm Xcelente have launched a joint company to serve the Hispanic market.

The new company, called Xcelente/Webb, is designed to serve clients that want to tap into the growing buying power of the Hispanic community — now estimated to be about $700 billion nationally.

The principals are Toti Cadavid and Elizabeth Suarez, Xcelente managing partners, and Pete Webb and Ginny Williams, Webb PR partners. They’ll still maintain their separate businesses.

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Trying to target the same market, Mañana Marketing is moving into Houston.

Hispanic media firms brace for Houston newcomer
— reported by the Houston Business Journal

A pair of Hispanic-focused media firms — Lopez Negrete Communications Inc. and de La Garza Public Relations Inc. — have long enjoyed a lock of sorts on the local Hispanic media market. But a Florida-based competitor poised to enter Houston may just spice things up a bit.

Tampa, Fla.-based Mañana Marketing will open an office in the Galleria area in September with plans to bill at least $1 million during its first year in Houston.

Mañana principal Jeff Devin says the eight-person advertising and public relations firm is already actively visiting prospective clients in the local market and will hire four to six employees to start up the local operation.

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Author: Paloma Cruz

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