Why We Buy

I’m working my way through Paco Underhill’s Why We Buy. I picked up this book out of curiosity. I didn’t think there’d be anything in the book that directly addressed what I do, and I was very very wrong.

Definitely worth a read if you want to learn how people decide to buy, stop to look and assimilate information in a physical storefront.

Author: Paloma Cruz

Find out more about Paloma Cruz through the About page. Connect with her on Twitter (www.twitter.com/palomacruz) and (Facebook).

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